Princeton University
Princeton Black Student Alumni | Branding + Event Design
Princeton University’s Black Alumni Conference is an event dedicated to celebrating the contributions and achievements of Black alumni. The conference includes thought-provoking discussions, notable speakers, and a variety of social activities, aimed at fostering connections among alumni, faculty, and students.
Goals
The aim was to create a compelling and inclusive brand identity for the 2019 conference that would resonate with all attendees and highlight the significance of Black alumni’s contributions to the university and society.
Design Process
The process began with a discovery phase involving focus groups and surveys. Two visual identity options were developed and refined based on feedback from the Office of Alumni Affairs and the conference steering committee. The final design elements were delivered well ahead of the event.
Challenges
The main challenge was creating a brand that was both inclusive and versatile, capable of being used across various digital and print mediums.
Impact
The new brand was a resounding success, enhancing the conference’s appeal and fostering a stronger sense of community among attendees.
Deliverables
Visual Identity
- Logo Design
- Conference Artwork
- Icon/Illustration System
- Color Palette
- Publicity Materials:
- Save the Date Postcard
- Advertisements
- Print Invitations
- Social Media Graphics
Conference Materials
- Program Booklet
- Menu Cards
- Thank You Cards
Digital Assets
- PowerPoint Templates
- Informational Documents
- Name Tags
- Signage
Souvenirs
- Lanyards
- Lapel Pins
- Notebooks
- Tote Bags
Testimony
Leda Kopach
"The branding for the 2019 Black Alumni Conference was outstanding. It truly captured the essence of our community and added a special touch to our celebrations." – Leda Kopach, Associate Director of Communications, Princeton University.