Partner Story | Social Justice
Southern Coalition of Social Justice
Crowd Academy | Branding, Course Material Design
This project was the largest-ever effort in the South to engage citizens in creating mapping proposals that reflect their desires during the 2020 round of redistricting. The goal was to produce branding, educational materials, and kits that would help citizens politically empower their decisions for redistricting.
Thinking Backwards. Moving Forward
After Zooming with Kareem and the team at SCSJ, we looked at the progression of the rebrand and created meaning for their new symbol. Once meaning was established, we moved forward and created a new mark for Crowd Academy based on our system of symbology.
We develop stories out of brand history and reinforce it through symbolic meaning.
Through working together we created a visual system that was modular enough to reflect nuiances of each Southern state utilizing the Crowd Academy material.
The AAGD Team reverse engineered our new identity to come up with a presentation that brought a logical and thorough explanation of their process to the Crowd Academy logo. They were a bunch of easy-going, hard-working designers bent on amplifying the voice of our citizens.