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Life & Work with Derrick Whitfield Sr.

Derrick Whitfield Sr. is a self-taught graphic designer and artist. His passion for drawing, nurtured since childhood, led him to pursue a career in graphic design. Recognizing the lack of diversity in the field, Derrick created his own business and embarked on his entrepreneurial journey in 2015. Despite facing numerous challenges and financial setbacks, Derrick’s company, Whitfield Designs, has thrived and become known for its work with unconventional brands. He specializes in custom logo design and has gained recognition for his digital illustration art, particularly in the emerging field of NFTs. Derrick’s exceptional customer service and drawing abilities have set him apart from others in the industry. He advises aspiring artists and designers to focus on getting exposure for their work, building relationships, and continuously honing their skills with a compelling reason beyond financial gain, such as his son as his main inspiration.

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