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Sr. Art Director Xavier Rivera Mixes Craft Beer With a Good Cause

Profile and spotlight of a Black Creative:

Throughout Black History Month, Adweek partnered with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.

They’ve put the spotlight on Xavier Rivera, Senior Art Director at Duncan Channon.

Working on a campaign at a previous agency, PPK, he promoted the “Sea Turtle Sour,” a beer created by Tampa-based brewery Coppertail Brewing Co. That beer specifically was specially concocted for The Florida Aquarium. Amazingly, the proceeds collected from that drink went towards the aquarium’s turtle rescue efforts…

As a Black creative, Xavier mended his care for the environment and personal enjoyment of having a drink. Win win.


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