Skip to content
mentorship

Nakita Pope

Tell us about you?

Nakita M. Pope is the Chief Chick and Principal Brand Strategist of Branding Chicks, a boutique branding agency in Atlanta, GA with clients all over the United States. Branding Chicks specializes in brand strategy, development, consulting, and management for femme-owned businesses and femme-focused brands.

She also helps businesses to brand or re-brand to attract and grow customer bases for new products and professional services through custom, creative, relevant brand-promoting strategies. Over the past 25 years, she has worked as a strategist, graphic designer, creative director, and brand manager, which has given her experiences that inform how she works with her clients.

Her passion for brand strategy also extends to her advertising strategy, branding, and design professorship at The Creative Circus for the past 13 years. In 2019 she also took on an additional role as their Diversity & Inclusion Advisor and the Design Department Chair role in 2021. In 2020 she was also named one of Graphic Design USA Magazine’s People to Watch and then in 2021 she was honored as an AIGA Atlanta Fellow.

What are some of your favorite tools or applications you use? Or can’t do without?

The Adobe Creative Suite (of course), Later for scheduling social media, Acuity Scheduling for keeping all my calendars and meetings straight, and I like to revisit painting and mixed media whenever I can.

What type of work do you enjoy most?

Brand Strategy is my love right now. It allows me to dig deep with my clients and guide them through every aspect of their brands (defining their audiences, positioning their products or services in the market, visual identity, messaging, social media strategy, etc.).

What advice do you have for younger or less experienced Black/AA designers?

Be open and try everything. A creative career is just like a creative project. It can have lots of twists and turns, but if you’re open to learning along the way sometimes you end up in a better place than you’d originally conceived.

What would you say is the best way to take advantage of the AAGD network?

Meet as many people as you can. There is a wealth of knowledge and experiences in this group, but also you never know who could end up being your next collaborator, employee, boss, or friend.

How do you deal with creative block?

I go in search of inspiration and take a step back from whatever I’m working on. Sometimes on social media. Sometimes a walk in the park or the museum. For me, I have to do something. It rarely breaks on its own.

If you had a message on your wrist, what would it be?

Abracadabra (I create what I speak)

Connect with Nakita:

Branding Chicks

Bella Boss Box

Instagram: @realbrandingchicks

@nakitaprocks

Contact Nakita at nakita@brandingchicks.com

MORE SPOTLIGHTS

Camille Kaye

AAGD’s Social Media Queen, Camille Kaye Tell us about yourself. I mostly go by Camille Kaye, born and raised in…

Jakia Fuller

Spotlight on Jakia Fuller, Community Manager of AAGD       Tell us about yourself. I’m an emerging multi-disciplinary visual artist whose…

Russell Toynes

Design Educator, Mentor, and Creative Director at Studio Dzo   Tell us about you? I am the Co-Owner and Creative…

Dave McClinton, July 2022 Spotlight

This month’s Spotlight is on AAGD Member Dave McClinton. Tell us about you… A designer and artist based in Austin….

Derrick Whitfield

For the month of June, we’re highlighting AAGD member Derrick Whitfield! Owner of Whitfield Designs Company & Winner of BlackMade…

Terrence Moline

Tell us about you? They call me “The Design Unc.” I gladly accept that title. I love design. Designing strictly…

Kyra O’Kelley

Designer. Artist.

Dave McClinton — African American Graphic Designer, artists and all around killer creative

Dave McClinton

Mentor. Designer. Artist

Scroll To Top