During the month of February, AKA Black History Month, you noticed major companies recognizing Black History Month with specialized graphics. A focus was to emphasize the spotlight of Black makers and limited-edition launches too. For example, YouTube had a new Black History Month-themed logo each week on their platform. Apple launched an array of initiatives. Lastly, the NBA partnered with Nike to create league-wide warm-up shirts. Those shirts read: “Built by Black History.” So, take a look at any major brand and chances are, it used art and design to honor Black history in February.

If companies love partaking in BHM every February, that shouldn’t be the only time. So, every year it is?